Verb is a haircare brand based in Austin TX, that was founded with the mission of creating high-quality, affordable hair products that are both eco-friendly and cruelty-free. One of the unique features of Verb products is their use of natural ingredients. The brand uses a variety of plant-based ingredients, such as quinoa, bamboo, and keratin, to nourish and strengthen the hair. The products are also free of sulfates, parabens, and other harmful chemicals. In addition to their commitment to using natural ingredients, Verb also places a strong emphasis on sustainability. The brand uses recyclable materials for their product packaging, and they also offer a refill program that allows customers to purchase refillable pouches to reduce waste.