d:fi men's haircare products are known for their strong hold and matte finish, making them popular among men who want a natural and textured look. The products are also formulated with ingredients that help protect and strengthen the hair, such as beeswax, lanolin, and castor oil. The d:fi product line includes hair waxes, pomades, and styling creams, as well as shampoos and conditioners that are formulated to clean and nourish the hair. Some of the brand's popular products include the "d:struct" molding cream, the "d:sculpt" styling cream, and the "d:fi extreme hold" hairspray.