Eufora Haircare is a brand of professional hair care products that focuses on creating natural, environmentally-friendly products that provide excellent results for different hair types and concerns. The brand was founded in 1997 by Don and Beth Bewley, who are hairdressers with over 30 years of experience in the industry. Eufora Haircare products are free from harsh chemicals and are designed to be gentle on both the hair and scalp. They are also cruelty-free and environmentally-friendly, using sustainable and renewable resources whenever possible.